In 2014, Craig Joiner joined what would become Fulcrum Labs (after he named it) because he believed in their idea of personalized learning and the potential of their technology to "help anyone master anything." In his eight years as Creative Director and SVP, Brand Experience at Fulcrum Labs, Craig has helped shape and evolve Fulcrum’s process, products, culture, vision and branding. He helped Fulcrum transform from start-up to a profitable, industry leader in AI-powered adaptive learning with partnerships that include several Fortune 500 companies.
Fulcrum Labs
Faster
Sometimes, when you only have a few days and a few thousand dollars in budget, you have to write fast, call in a few favors and rely on the cuteness of small children.

