Jump Course

 

The Challenge: Get college students interested in Jump Course’s digital courses, such as Accounting, Sociology and Organizational Behavior. 

The Solution: A series of short, animated stories that capture each subject’s essence, with a relatable twist — Organizational Behavior through the lens of a fictional, 8-bit, multiplayer video game, Accounting principles during the adventures of a touring indy band. 

Creative Director/Strategist/Writer